You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Sandler & David H. Mattson

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

By David Sandler & David H. Mattson

  • Release Date: 2015-03-20
  • Genre: Management & Leadership
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Description

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment

"People make buying decisions emotionally and justify them logically."

That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.

Reviews

  • This is THE book for Sales Mastery - ignore all the rest

    5
    By iYasserKhan
    The first rule of learning something is to make sure the person has really done it and has an honest account of it. This book is 100% experience based and the author is very very wise. Use it like a field book.
  • Truly the best book on sales ever!

    5
    By Cappybones
    Each chapter you read can be put into action immediately. This book holds timeless principles that re-engage customers of today that have been scorned by the traditional sales process. Its a great read
  • Best book out there

    5
    By Scott one million
    This is the best sales book out there. Everyday, reliable advice that delivers results. This is fact, the strategies work.

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